Peloton drew heat for an ad created by mekanism that reads as a male fantasy and one expert expects the spot to tarnish the brand for women moving forward. Some analysts expect the ad to be pulled as the backlash grows.
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The shop has not responded to multiple requests for comment about the ad which.
Ad agency behind peloton ad. Peloton the maker of high end at home fitness equipment is getting criticized for a new holiday ad that implores viewers to give the gift of peloton but the flap probably won t hurt the. Ash bendelow managing director of the creative agency brave tells the guardian that the ad is cringe old fashioned and tone deaf it has however raised the profile of peloton whose bikes. Since the ad ran peloton s stock has tanked and lost 1 6 billion in company value.
Peloton s widely mocked holiday campaign and an ad for the wedding website zola featuring a same sex couple which the hallmark channel. The controversy surrounding the ad drew coverage from a wide range of mainstream news and entertainment sites including npr cnn cbs and people. Mekanism a san francisco agency was behind both ads.
The ad begins with a close up of ruiz s face much like her wide eyed shot from the peloton ad where she looks nervously into the camera before starting her year long exercise routine. Peloton told pasquarelli that the agency involved was mekanism which has done past creative work for the brand.
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