Peloton drew heat for an ad created by mekanism that reads as a male fantasy and one expert expects the spot to tarnish the brand for women moving forward. Peloton works with ad agency mekanism as well as media buying agency r2c group.
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Some analysts expect the ad to be pulled as the backlash grows.
Peloton ad agency. Advertisement now read more markets coverage from markets insider and business insider. The agency will rep her in all areas including digital content endorsements publishing a. It s unclear if peloton worked with an outside advertising agency or if it produced the tv spot in house.
Peloton traded at 70 42 per share as of 3 25 p m. The controversy surrounding the ad drew coverage from a wide range of mainstream news and entertainment sites including npr cnn cbs and people. Since the ad ran peloton s stock has tanked and lost 1 6 billion in company value.
The peloton ad is pretty much just a normal commercial for an exercise bike and the. Advertising agency mekanism which has worked with peloton in the past had another spot with the give the gift of peloton tagline on its website but didn t respond to a request for comment on. So while peloton shareholders decide whether to hang on for a wild ride the rest of us can at least enjoy the countless solid tweets to come out of the brand s holiday ad debacle.
Peloton is looking for a new agency partner to help expand its increasingly profitable business which has been described as a cult in the best sense of the word. Et up 153 year to date. It doesn t matter what the household income age or marital status is she said but if you re working.
Uta has signed emma lovewell the fitness pro dancer and popular senior instructor at peloton.
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